Production cost is important in determining selling price and as a basis for management decision making to decide whether products manufacturing will be continued or discontinued. In addition, production cost has influence on firm’s profitability level; the smaller production cost, it will be inversely in proportion to its profitability. The purpose of this study is to see how far the role of production cost affects profitability. By making some adjustments in production cost such as making efficiency, total number of the company’s profitability can be increased compared to production cost which is still high. The research done at PT Sakti Kandakawana, located in Bogor. The result shows that PT Sakti Kandakawana is still be able to improve profitability by making some corrections on productionn cost. The assumption is the same number of selling will get higher profitability if it’s used lower production cost. Due to ineffective cost decreases more and more, the company has fund by efficiency without affecting products quality.  Based on the evaluation, it shows that the production cost applied so far is still wasteful caused by raw materials used are expensive. In addition, it appears that cost for overtime work is not effective campare to cost for regular work. Thereby, when more efficient production cost is determined, the company’s profitability can be increased.   Keywords:Production Cost; Company’s Profitability

Muslims have a rule that is standard in the conduct of life. no exception to the pattern of consumption is set Islam. Syariat role in the Shari'a requires Muslims to consume everything that is lawful and forbid eating unclean things. For Muslims, taking a lawful and good (Thayib) is manivestasi of obedience and devotion to God.The purpose of this study was to determine how the influence of kosher labeling on consumer buying decisions, product case studies on the Wall's Conello STIE consumers at unity, and also see what the Muslim Students and Non-Muslim Students of kosher labeling on packaged food products. The method used in the preparation of this research is descriptive method, that is to describe or depict the state of objects in the present study is based on the facts that appear or as they are to get the conclusion of the problem and look for ways to solve through analysis conducted by the tool author Regression and correlation test. The results of the analysis of the influence of kosher labeling on consumer purchase decisions Muslims obtained the regression equation Y = 9.943 + 0.761 X, can be interpreted that, if the value is 1 then the kosher labeling purchasing decisions will be increased by 0.761, or in other words it can be concluded that the purchase decision of Wall's Conello at the moment is 9.943. With a correlation coefficient of 0.705, which means that there is a significant relationship with the closeness of the relationship between the strong and positive labeling of halal Muslim consumer purchasing decisions. As for the non-Muslim consumers obtain the regression equation Y = 1.469 + 1.003 X. With a correlation coefficient of 0.623 which means that there is a significant relationship with the closeness of the relationship between the strong and positive labeling of halal Muslim consumer purchase decisions   Keywords: halal labeling, consumer purchase decision

Community is the right thing to deal with competitors, especially competitors that produce similar products. Through the community, the company will get the informations about complaints and consumer expectations.The community also can create emotional bonds and functional for their products, so customers will be customers who recommend products and company will defend the company's products even deaths (customer advocate). By utilizing a community, the company is expected to create customer loyalty that will impact on increasing sales volume and increased profits (earnings) of the company. Due to the company creates loyal customers is the primary mission to bring stability to earnings. If the company is able to create customer loyalty in its consumers, then it is likely to win the competition is open. Companies must be able to meet the anxieties and dreams of their customers to create customer loyalty, and the most minimal cost option is through the community. This study aims to determine how the responses of honda tiger motorcycle users who are members of the community. To find out how the level of customer loyalty on the honda tiger motorcycle users. To find out how the community influences on customer loyalty Tiger Honda motorcycle products. The results of the analysis of community influence on customer loyalty derived regression equation Y = 8.597 + 0.749 X, can be interpreted that, if the value is 1 then the community will increase customer loyalty by 0.749, or in other words it can be concluded that the loyalty of Honda motorcycles tiger at the moment is 8.597. the calculated value of the correlation coefficient of 0.687 is obtained which means that there is a significant relationship with the closeness of the relationship between the strong and positive community on customer loyalty. the results obtained from the coefficient of determination 0.472, which means that the community has a contribution of 47.2% in creating customer loyalty, and the rest is influenced by other factors. Keywords: Customer Loyalty, Users Community

Celebrity endorser is one of marketing communication. The use of endorser is to lift more famous product’s brand. Generally use an endorser as a celebrity is to invite people to always remember the brand on their mind. So is needed a appropriate selection of celebrity endorser with the product to be brought. It is expected to affect the brand image of a product. The purpose of this study was to determine the effect of celebrity endorser selection of brand image. To find out is to find out how a good selection of celebrity endorser and appropriate so as to produce a positive brand image of a product. Research on the author is in STIE Kesatuan Bogor. By using quantitative descriptive method and causality. The result and discussion showed that Pantene celebrity endorser selectively chose the sight of the commitment of their endorser, her profession is evident in each of their carrier success. The selection process of Anggun C. Sasmi to endorse Pantene is need a quite long. This affects the Pantene’s brand image as a market leader in the position of hair science which gained several awards. Celebrity endorser selection of indicators source credibility, source attractiveness, meaning transfer, and celebrity product congruence. Source credibility of Anggun C. Sasmi was not much influence on brand image of Pantene shampoo. While a celebrity product congruence has a positive influence, dominant, significant. Value of r or the correlation coefficient between the celebrity endorser’s selection of celebrity endorsers (X) with the brand image (Y) of 0,663 means that the relation between these variables is strong. It means that if X then Y up one unit will respond by 66,3%. So, the celebrity endorser’s selection which have a right process will affect the brand image of Pantene shampoo products. Keywords: celebrity endorser, brand image, Shampoo

Service is a kind of direct and indirect communication from the producen to the costumer to measure how for the customer to buy and consume, if they can have satisfaction to the product that they will trust and keep using our product. The main target of this research is the identification how good is the service that give by MIRAH HOTEL Bogor, how big is the customer satisfaction MIRAH HOTEL Bogor.The method of analysis is quantitative method with regretion and correlation formula, to answer of question, when questioner used and draft to respondent. The Implication to image of the company a djuge from how the service and facilities inside MIRAH HOTEL bogor,  customer satisfaction and its implications for corporate image in question. services have a significant effect on perceived ease of customer satisfaction with a coefficient of 0,46. It can be proved by looking at the value of t statistics of 6,26 greater than 1,96. PLS results indicate that the construct of service quality has a positive effect on customer satisfaction This means that the first hypothesis is accepted, the proven quality of service  effect customer satisfaction. Quality of service that increases customer satisfaction  causes more significant effect on perceived ease of customer satisfaction with the coefficient of 0,46. It can be proved by looking at the value of t statistics for 11,90 of greater than 1,96. While the second hypothesis customer satisfaction has a positive effect on corporate image study was to prove the second hypothesis is accepted, customer satisfaction is proven to effect the company's image.   Keywords :  Service, Customer Satisfaction, Brand Image

Fundamental analysis is a method of analysis using the fundamental strength of a country. In general, the fundamental strength of a country is shown by the country’s economic data. Fundamental analysis states that every stock has an intrinsic value. This analysis attempts to calculate the intrinsic value of a stock by using the fundamental data of the “ Company’s Financial Statements “, such as earning devidends, sales, capital structure, risk etc. This analysis will compare the intrinsic value with the market value to determine whether the market price of shares has reflected its intrinsic value or has not. The purpose of this study is to find out the company’s fundamental analysis with the liquidity ratio, the company’s growth, and the impact of the analysis on the company’s growth. The result of the research indicates that the two public companies analyzed for six years in terms of cash and cash equivalents, inventories, current assets and current liabilities is that PT. Holcim Indonesia, Tbk was stable. Concerning profit growth, PT. Holcim Indonesia, Tbk yielded profit. The analysis of those factors shows that it has positive effect for PT. Holcim Indonesia, Tbk which causes many investors will invest their funds. Keywords : Fundamental analysis; liquidity ratio; company’s growth

Operational cash flow is cash from operational activities of a company. By operational cash flow, the company can decide the fund available for the operational activities. The operational cash flow will be paid attention by the company management because it’s beneficial for decision making. Operational cash flow which increases can be expected to increase profitability due to the operational cash flow of the company will be able to decide how to utilize the fund available for the operational activities, but it must be accompanied by efficiency in the matter of operational expenses and the main cost of selling. By the increase of operational cash flow, it can be expected to raise the companies growth in selling due to the increase of operational cash flow of the company, it can rise production capacity which will be able to rise selling. In this study the author used a formula for operational cash flow (X) is operational cash flow on selling, a formula for profitability is profit margin, while for the company’s growth is salest – salest-1 – to salest-2. Moreover, the author utilized common size analysis, that is horizontal common size and vertical common size. Regression test result on PT. Holcim Indonesia, Tbk shows significance result of 0% from operational cash flow toward profit, which indicates that operastional cash flow has an effect with significance level as high as 10%. From regression test result of operational cash flow on the company’s growth, it’s obtained significance result of 9,2%, which indicates that there is an effect with significance level as high as 10%.   Keywords : Operational cash flow; profitability; growth

Each company established course aims to derive a profit or benefit that can be used for the welfare of the company owners or shareholders. In every company liquidity is an important part of measuring the extent to which companies are able to pay maturing obligations to its creditors. Liquidity is a measure of investor decision-making, in which investors learn the level of liquidity and profitability in order to take the right decision for the future. Through this research are expected to know how the liquidity of the company if it is in accordance with the standard value of liquidity compared with the same company with a view of the profit, if not then impact whether and how the best solution which can be given to the company. Regression coefficient PT. Medco Energi International Tbk shows that Return On Assets (ROA) has a positive effect on the current ratio. The result of F test for the company showed no significant effect between Return On Assets (ROA) of the current ratio, this is because there are other factors that affect the current ratio. PT. Medco Energi International has a significant effect between Return On Assets (ROA) on the current ratio.   Keywords : Return, Liquidity, Profit.

Working capital is one of important factors in a company. It’s current asset which easy to be cashed and utilized for daily operational activities of the company. The amount of reasonable working capital in a company is the amount of working capital which is enough or in mutual accord with the fund needed to finance the operational activities. The purpose of this research is to find out the correlation and impact of working capital on the company’s growth. The analysis is done to know whether the amount of working capital has correlation and impact towards the company’s growth. The research was conducted at PT. Indocement Tunggal Prakarsa, Tbk, the national companies running in cement. The result of the research shows that PT. Indocement Tunggal Prakarsa, Tbk has been efficient in managing their working capital. It’s proven by the more increase of working capital of the the companies. PT. Indocement Tunggal Prakarsa, Tbk has been able to make profit with the result that there is growth in the company. Yet, at PT. Indocement Tunggal Prakarsa, Tbk, the profit yielded cannot make the growth increases.   Keywords : Working capital; growth.

The quality of the product is a combination of the properties of the product in use in accordance with customer’s expectations and goals. While differentiation is the effort of a company to differentiate its products from competitors' products in a trait that makes it more desirable. In consuming the products customers are often confronted by a variety of brands, the company should be able to create a quality product and has the distinction or differentiation in order to increase customer loyalty. The purpose of this study was to determine the quality of products J.CO Donuts & Coffee at the moment. To find product differentiation J.CO Donuts & Coffee at the moment. Determine the effect of product quality J.CO Donuts & Coffee on customer loyalty at this time. Then determine the effect of product differentiation J.CO Donuts & Coffee for the current customer loyalty, and to determine the effect of quality and product differentiation J.CO Donuts & Coffee on customer loyalty at this time. The results showed that the relationship of product quality on customer loyalty is equal to 0.749 and accounts for 56 percent of customer loyalty and product differentiation of the relationship variables on customer loyalty is 0.715 and accounts for 51.1 percent. Analysis of the correlation coefficient on the variable customer loyalty is to have 0.770 showed a strong relationship between the independent factors on customer loyalty, amounting to 77 percent. From this analysis it can be concluded that product quality and product differentiation effect on customer loyalty. This can be evidenced from the contribution of a given variable product quality and product differentiation on customer loyalty.   Keywords: Quality Products, Product Differentiation, Customer Loyalty

In today's era of globalization, rapid growth in the retail industry in Indonesia and is full of intense competition. Retail is one type of service companies that are closely related to the quality of service, so the researchers decided to examine the magnitude of the effect of service quality and consumer confidence in purchase decisions. Service quality is measured by three variables: the quality of interaction, the quality of the physical environment and quality of results. The method used in this study were: descriptive associative, while the data collection techniques conducted by distributing questionnaires. Questionnaire that will be deployed as many as 100 exemplar. To quantify this relationship, researchers used a method of path analysis with SPSS 17 for such tools. The results indicate that there is a fairly strong influence and significant relationship between service quality and consumer confidence as well as the influence of service quality and consumer confidence are also strong and significant impact on purchasing decisions. Keywords: Quality of Service, Consumer Confidence, Buying Decision.

Given the company's product attributes can know how much the level of customer satisfaction the company's products. To that end, the company has its own unique way and in a typical product attributes that customers will feel satisfied when buying products. Marketing activities can be done by improving and providing innovation to the product will be in production. Where products are manufactured must have a good product attributes in accordance with customer expectations, and creating customer satisfaction. This study aims to know the attributes of Herbal Products manufactured by Raudhoh. To find out the customer satisfaction in taking Herbal Products from Raudhoh. To determine the effect of product attributes on customer satisfaction Herbal Products Brand Raudhoh Raudhoh on international companies. The results showed the customer satisfaction of international raudhoh herbal products is 9.781. The calculated value of the correlation coefficient of 0.676 is obtained which means that there is a significant relationship with the closeness of the relationship strong and positive relationship between product attributes to customer satisfaction. the results obtained from the coefficient of determination 0.457, which means that the community has a contribution of 45.7% in creating customer satisfaction, and the rest is influenced by other factors   Keywords: product attributes, customer satisfaction

The purpose of this study was to determine the effect of the company's financial performance empirically, either partially or simultaneously to the fixed asset investment. Ratio used to look at the financial performance is return on investment (ROI) and total assets turnover (TATO). The research method used in this research is descriptive method, the method of research which not only gives an overview of these phenomena, but to explain relationships, test hypotheses, make predictions and find meaning and implications of a problem is solved. The data used are secondary data and processed data the authors. This study analyzes the relationship between ROI, TATO and fixed asset investment. The statistical method used is multiple linear regression and tested significance.  These results indicate that the variable ROI and TATO simultaneous significant effect on the investment of fixed assets. Tests showed that the partial and variable ROI TATO significant effect on the investment of fixed assets.   Keywords: Return On Investment, Total Asset Turnover, Fixed Asset Investment

Kepuasan pelanggan merupakan inti dari setiap bisnis, dalam jangka pendek sebagai upaya untuk meningkatkan revenue dan profit, sedangkan dalam jangka panjang dapat membangun loyalitas dan memperkuat merek. Beberapa model kepuasan pelanggan yang telah digunakan pada beberapa Negara, seperti di Eropa (ECSI/ European Customer Satisfaction Index), Amerika (ACSI/American Customer Satisfaction Index), menggunakan model Partial Least Square (PLS). Minyak goreng bermerek memiliki market size mencapai Rp 12 Triliun setiap tahunnya. Persaingan minyak goreng bermerek semakin tinggi, sebagaimana ditandai dengan jumlah merek yang bertambah dan semakin menurunnya penetrasi konsumsi minyak terhadap GDP per kapita di Indonesia. Berdasarkan data Top Brand di Indonesia selama 10 tahun terakhir, terlihat bahwa sebuah merek minyak goreng superior dalam 3 tahun terakhir mulai mengalami penurunan. Hal ini merupakan salah satu indikator berkurangnya pangsa pasar sebagai akibat dari loyalitas pelanggan yang menurun meskipun kepuasannya tetap. Penelitian ini bertujuan untuk menjawab permasalahan (a) Bagaimana hubungan kausalitas yang terjadi di antara peubah-peubah latent, sebagai faktor penting dalam pembentukkan kepuasan pelanggan, (b)Apakah kepuasan pelanggan secara keseluruhan berpengaruh secara nyata terhadap loyalitas pelanggan, dan (c) Bagaimana bentuk terbaik dari model Partial Least Square kepuasan pelanggan. Metode penelitian menggunakan metode survey, di wilayah Kecamatan Bogor Barat, dan Kecamatan Tanah Sareal. Sampel berukuran 100 orang responden secara nonprobability. Hasil penelitian menunjukkan bahwa hubungan kausalitas yang terjadi di antara peubah-peubah latent pembentuk kepuasan pelanggan, seluruhnya memiliki hubungan kausalitas yang positif dan nyata. Faktor-faktor penting pembentuk kepuasan pelanggan yang telah ditetapkan dalam model Partial Least Square (PLS), memiliki pengaruh yang positif dan nyata terhadap loyalitas pelanggan. Bentuk model PLS terbaik dari kepuasan pelanggan minyak goreng di Kota Bogor, adalah dengan mengeluarkan indikator IMAGE3 pada peubah latent Image dan indikator LOYAL1 pada peubah latent Loyalty.   Kata kunci: model partial least square, kepuasan pelanggan, pereferensi konsumen

Health is very important for every individual. This will make people more concerned with their health and will make various efforts to maintain their health. On the other hand, the state is obliged to guarantee the health of its citizens. Therefore, the state established a National Health Insurance (JKN) program to provide health insurance for all Indonesian people. This government program is organized by the Health Insurance Administration Agency (BPJS). This study aims to determine the extent of satisfaction of inpatients in Melania Hospital to the services provided by the BPJS Health program. This type of research uses descriptive qualitative methods in finding answers to the level of satisfaction of inpatients in Melania Hospital using the BPJS Health program. This explanation is supported by questionnaire data obtained from 317 inpatients using the BPJS Health program. The results of this study indicate that the quality of services provided by Melania Hospital to BPJS inpatients is good with a total average value of 4.10. For tangible dimensions the average value is 4.10, the reliability dimension the average value is 4.04, the responsiveness dimension the average value is 4.12, the assurance dimension the average value is 4.09 and the empathy dimension the average value is 4.13. The advice given is that Melania Hospital should fix a number of indicators that are still below the standard set by Melania Hospital.                                Keyword :  BPJS Health program, Inpatients, Inpatients satisfaction

Business and consumer behavior that is always changing and growing rapidly requires companies to make changes in strategy to increase competitive advantage. The purpose of this study is (1) To determine the strategy of internal and external factors in implementing umbrella brand strategy at PT. Indofood as a competitive advantage. (2) To find out the strategy applied in developing the umbrella brand strategy of PT. Indofood Sukses Makmur as a competitive advantage. The results of this study are (1) Brand that has long been known by the people of Indonesia gets a weight of 0.104 and a rating of 3.8, Brand Image known as a food solution weighs 0.066 and a rating of 3.8, a Brand that has a sufficiently mature strategy is included in the Umbrella brand strategy and excels in competing . (2) PT Indofood's main strengths are brands that have a mature enough strategy, including umbrella brand strategy and excel in competition, Indofood's main weakness is Umbrella Brand (umbrella of many products) which creates confusion among consumers' perceptions of the products number, Indofood's main opportunity is Relationship with stakeholders (communities, retail traders), Indofood's Main Threats are several types of products that have similarities with competitors. (3) Indofood which is in quadrant I position that implements an aggressive strategy using internal strength to take advantage of external opportunities.   Keywords : umbrella brand, competitive advantage.

The purpose of this study was to determine how much influence the facility support, service performance and customer satisfaction have on the word of mouth R. S. Sentra Medika Cibinong. The method of analysis in this study uses multiple regression analysis and correlation to test the significance of the relationship between variables with a quantitative approach. The data source of this research is primary data obtained by interview using online questionnaire instruments to 100 respondents. The results of this study indicate that all independent variables have a positive effect on word of mouth. However, customer satisfaction variables that significantly influence word of mouth.Keywords: FACILITY SUPPORT, SERVICE PERFORMANCE, CUSTOMER SATISFACTION, AND WORD OF MOUTH.

The article below tries to subscribe the potential of Islamic sharia economics to solve Indonesian cases in economic aspect. One of its cases was the poorness of people in Indonesia more than half of its population, then in this article tries to find system of economic in Indonesian country first, so describes the value of Islamic sharia economics and internalized it in Indonesia system of economic. Islam as the last religion revealed by Allah SWT has many tools to anticipate and solve contemporary problems occurring in the global era. Al-Quran and al-Sunnah as the main sources of Islamic law provide tools to make Islamic teachings always suitable for all time, namely by Islamic sharia economic can solve any economic problem in Indonesia, as As-Shidiqy said, that “Islamic economic is the muslim thinkers response to the economic challenges of their time. In this endeavourers they were aided by the Quran and the Sunnah as well as by reason and experience”.

Internet saat ini merupakan salah satu kebutuhan pokok terutama bagi pengguna teknologi informasi. Internet sudah merambah ke seluruh bidang kehidupan mulai dari bisnis, pendidikan, kesehatan dan lain-lain sebagai wujud kemajuan teknologi dan informasi. Dunia perbankan seolah tidak mau ketinggalan dengan kemajuan teknologi dan informasi. Buktinya perbankan saat ini sudah mengembangkan layanan dan jasa-jasa perbankan yang diselaraskan dengan kemajuan teknologi dan informasi. Sebagai contoh saat ini perbankan sudah mengeluarkan suatu layanan yang bernama Electronic Banking (E-Banking). Di mana salah satu layanan dari E-Banking adalah Internet Banking yang berfungsi sebagai alternatif melakukan transaksi perbankan secara online menggunakan Internet. Internet Banking mempermudah nasabah dalam bertransaksi perbankan secara online baik transaksi finansial maupun transaksi non finansial kecuali melakukan transaksi setoran atau penarikan tunai. Tetapi ketika menggunakan layanan Internet Banking apakah sudah aman? Karena ketika menggunakan Internet, perangkat komunikasi atau perangkat komputer terhubung ke jaringan komputer global, sehingga sangat rentan terhadap serangan keamanan atau kejahatan Internet Banking. Oleh sebab itu dalam makalah ini menjelaskan tentang konsep keamanan, manfaat internet banking, bagaimana bentuk-bentuk serangan keamanan terhadap Internet Banking. Kemudian dalam makalah ini juga memberi penjelasan bagaimana mencegah terjadinya serangan atau kejahatan dalam Internet Banking. Makalah ini juga menjelaskan model-model keamanan Internet Banking serta melakukan perbandingan terhadap layanan Internet Banking dari beberapa bank di Indonesia baik fasilitas maupun keamanannya. Sehingga nasabah bank yang ingin menggunakan layanan Internet Banking mendapat pengetahuan dan dapat memilih bank yang memberikan keamanan layanan Internet Banking lebih baik dan aman serta dapat mengurangi angka kejahatan online terutama dalam layanan Internet Banking.

Zakat merupakan kewajiban yang harus ditunaikan oleh seorang hamba atas hartanya untuk dibagihkan kepada orang yang berhak menerimanya. Amalan ini merupakan sebagai tanda kesempurnaan Islam seorang mukmin. Harta zakat tersebut agar lebih bermanfaat disalurkan melalui amil zakat atau lembaga Amil Zakat. Lembaga Amil Zakat yang diakui secara Hukum Positif berdasarkan UU No.23 Thn 2012 di Pekanbaru diantaranya adalah  Lembaga Amil  Zakat (LAZ) Swadayah Ummah. LAZ  Swadayah Ummah Pekanbaru tetap akses operasinya tidak terlepas dengan kekuatan pendanaaan. Pendirian LAZ  beropersi dalam bidang social keagamaan yang program utamanya seperti menghimpun, mendistribusikan dan memberdayakan harta zakat, wakaf, hibah, aqiqah, qurban dan dana social dari masyarakat lainnya. Harta yang telah terhimpun pada LAZ Swadayah Ummah didistribusikan kepada sasaran sesuai dengan tujuan penggunaan harta. Harta Zakat disalurkan dengan Model konsumtif dan produktif. Pendistribusian zakat konsumtif seperti untuk memenuhi keperluan hidup bagi pakir, miskin dan muallaf,  ibnu sabil, kost dan peralat sekolah pelajar fakir dan miskin.  Serta di distribusian pada model Produktif seperti, pemberian Modal kerja,  Modal atau peralatan niaga, modal bibit pertanian, Modal  Peternakan hewan bagi mustahik dan lainnya.  Sedangkan Harta aqiqah, qurban, waqaf dan social lainnya disalurkan sesuai dengan ketentuan yang berlaku. Bantuan harta zakat yang diterima masyarakat berpotensi untuk memenuhi keperluan hidup dan meningkatkan sosioekonomi umat.