The company’s main objective generally is to increase sales. The cost to promotional activities affect  the sales targets expected by the company and able to maintain an approoriate price for the consumers in order to make them buy the products and keep than loyal every time the company offers products,  the company is able to reach it’s goal which is increasing the sales turn over. In doing this research, the writer had analyzed data of the financial statements of PT Indofood Sukses Makmur Tbk. This research is aimed at finding out the usage of promotional costs and the price level affect the level of sales turnover. The results show that the influence of the costs of promotional and the price level of seles turnover of PT Indofood Sukses Makmur Tbk obtained from the results of regression analysis aquality Y=3.655x1012 -12.046X1 + 1.554X2 constant at 3.655states that if there is no promotional costs of goods sales, the turnover rate is 3.655 million x 1012. The regression coefficient for X1=-12.046 states that any decrease (the sign) Rp 1 promotional costs will lower the volume of sales turnover of Rp 12.046. Regression coefficient for X2=1.554 states that each addition increase (the sign +) is costs of goods sales will increase the sales turn over of Rp 1.554. The research shows that the company should increase their promotional campaigns through mass media, especially on television because consumer quickly affected by commercials on TV. Although Indofood is a well known company, it should not take promotion for granted as it could could effect the sales turnover or decreasing.

Brand image is one of the most important parts of a product. Brand image could be an added value for the company's products because it means the brand leaves a certain meaning to be memorized by the consumers. A brand image also hase meanings, forms and means different things to each of its peers. Success in building a strong brand will be created if the elements of the marketing strategy can be met, especially in terms of quality of service marketing. Quality customer service is important so that companies can continue to survive in the competition. Sales marketing is the cornerstone of the company's key to the success of the company. If the company wants to go forward, it should be able to create a powerful marketing force, resourceful and able to compete with the sales of other companies.Influence of brand image and quality of service Manulife Financial insurance policy against the customer's purchase decision explained by the multiple regression model Y = 3.317 + 0.406 X1 + 0.406 X2. The regression model explained that if the influence of brand image variables and quality of service were ignored, the average customer purchase decision variable is estimated at 3,315. If it is not affected by the variable quality of service, then the average customer purchase decision variable is estimated to reach 3.723 for each increase of 1 unit of brand image variables. If it is not influenced by brand image variables alone, the average customer purchase decision variables with each estimated to reach 3.723 for every 1 unit increase in the variable quality of service. Brand image variables and quality of service simultaneously gives the total effect of 73.4% based on the coefficient of determination. Other variables not included in this study effect of 26.6%. Evaluation results from these studies show that the measures undertaken by the insurance company Manulife Financial is to discovery good brand image and provide quality service, such measures will create an insurance policy purchase decision process.

Investing in bonds is similar to deposits in the bank. When investors buy a bond, the investor will earn interest/coupon that is fixed at regular intervals. Bonds are long-term debt that contains a promise from the issuing party to pay benefits in the form of coupons and principal debt at a specified time. As trading and investment instruments, interest coupons and bond prices is an important structure in the bond. Coupon bonds are usually fixed rate while bond prices always fluctuate according to market conditions that are influenced by supply and demand. Formations of coupon interest and bond prices are influenced by various factors such as the level of interest rates on deposits.The purpose of this study was to determine the effect of interest rates on deposits and interest coupon bonds to determine the effect of the deposit interest rate on bond prices. Metods used in this research is descriptive quantitative method. Data were processed using Microsoft SPSS Statistics Programme Software 20. The method used is the classic assumption test by performing the normality test, autocorrelation and heteroscedasticity test. And to test the hypothesis using a simple linear regressiaon analysis, the koeficient of determination and t test. It can be concluded that the deposit rate (X) has a significant influence on the bond coupon rate (Y1). Regression coefficient (b) is equal to 0.806 (zero point eight hundred and six) that indicates if the deposit rate increased by 1 unit then the coupon rate will be increased by 0.806 (zero point eight hundred and six). This suggests that the effect of the interest rate on deposits is positive or zero coupon bonds directly proportional. Deposit rate (X) has a significant influence on bond prices (Y2). Regression coefficient (b) is equal to -2.414 (minus two point four hundred and fourteen) that indicates if the deposit rate increased by 1 unit, then the price of bonds will be negative or decreased by -2.414 (minus two point four hundred and fourteen). Thus, the influence of deposit interest rate on the price of bonds is negatively or inversely.

The company's main objective is to enhance shareholder value and maximize shareholder wealth. One indicator is to increase the value of the company's profits. With the increase in earnings, the company can develop and maintain the company. Ways in which companies improve profits by increasing sales volume. To facilitate the flow of events from producers to consumers, company must make appropriate distribution channels that include quantity pricing and promotion. By choosing the right distribution channels to increase the company's sales volume. Distribution channels in order to achieve an appropriate target, it is necessary to charge the cost of distribution channels, as well as promotion and must be supported by a good sales person. With the appropriate sales person, the sales activities of the producer to the consumer can be achieved. The purposes of this study are (1) To determine the effect of cost distribution channel to sales volume (2) To determine the effect of the number of sales people to sales volume (3) To determine the effect of cost distribution channels and the number of sales people to sales volume. The results showed that the multiple linear regression equation is formed:  Y = -135.3771 + 0.061. X1 + 0.330. X2. Sales volume is at the level of the ratio scale -135.3771. If the variable cost distribution channel (x1) increased scale ratio of 1 unit, then the cost of distribution channels will increase by 0.061 ratio scale, and with the assumption that the variables are considered constant number of sales people. If a variable number of sales people (x2) increased the ratio of 1 unit scale, the sales volume will increase by 0.330 scale ratio, and assuming that the number of sales people is considered constant. The coefficient of determination (R2) or variable R square on 0786 sales volume was 78.6%, which means the volume of sales are influenced by independent factors (cost distribution channels and the number of sales people). While the remaining 21.4% is influenced by other variables not included in this study. The correlation coefficient (R) is the sales volume on variable 0887 shows have a very close relationship between the independent factors (cost distribution channels and the number of sale speople) on sales volume, which is 88.7%.

Currently, the mastery of increasingly sophisticated technologies in the enterprise is required as a condition to solve complex problems (advanced) because of the tight competition in the free market, the competition will drive systems in Indonesia's economy to a free market and positioned marketers to always develop products and capture market share. In seizing market share, causing competition among companies, a marketer is required to always develop a marketing strategy. One strategy used is the product positioning and product differentiation, this is done to attract customers and give satisfaction to the consumer that leads to branding. This study aims to determine the effect of Product Positioning and Product Differentiation on Brand Image of Accelera Tires products. This study is a description of the survey approach. Retrieval of data is using questionnaires with respondents of 100 subscribers of PT. Elangperdana Tyres Industry. The results showed that the relationship of the product positioning of the brand image is at .749 and contributed 56 percent to the image of the brand and product differentiation variable relationship to the brand image is 0.715 and accounted for 51.1 percent. Influence between product positioning and product differentiation to the brand image known that multiple correlation regression analysis regression coefficients Product Positioning (X1 = 0.629), and the Product Differentiation regression coefficient (X2 = 0.389) and contributed 59.4 percent. Analysis of the correlation coefficient is 0.770 Brand image variables indicate a strong relationship between the independent variable on the dependent variable that is equal to 77 percent. It can be concluded that the product positioning and product differentiation affect the brand image. This is evident from the contribution of a given variable product positioning and product differentiation to the brand image.

To satisfy the customers, the companies must gives the deep attention for the products qualities and design. The Product Quality and design factors can be factors for customers to considerate the choosing of product. This situation must be faced by PT Astra Honda Motor as the motorcycles manufacture in Indonesia. The purposes of this study are to find out the effect of product quality on Motorcycles Honda Supra X125 Fi’s customer satisfaction, to know the influence of product design to customer satisfaction and to know the influence of the product quality and products design to customer satisfaction.  The results of this study are (1) the regression equation: Y = 1.202 + 0.891 X1 + 0.203 X2. It means that all the independent variables has a positive effect on customer satisfaction. (2) 74,1% variablity of customer satisfaction was explained by product quality and product design (adjusted R square = 0.861). (3) The Product quality have the significant positive effect to customer satisfaction, (4) Product Design have the significant positive effect to customer satisfaction, (5) In simultan regression, product design and product quality have the significant influence on customer satisfaction.

The purpose of this study is to acknowledge the perceptions on sharia banking attributes in Bogor, to analyse the leading attributes used as preference in Bogor when choosing a sharia bank, and to set the conceptual strategy as an effort to develop the existence of sharia banking in Indonesia. Research population are every citizen of Bogor with the status of head of family. Sample is set with convenience technique measuring 100 heads of family as respondents. Data collection uses questionnaire instruments. Data analysis technique used in this study is using Friedman’s non parametric statistics and Importance Performance Analysis matrix. The results show that the people’s perceptions on sharia banking attributes are categorized into important and fairly important. The attributes considered important are as follow: in accordance with the sharia law, ATM, call centre, comfortable and clean office space, strategic locations, hospitality and fast serving time, secured transaction guarantee, and company’s social responsibility. On  the other hand, the attributes considered fairly important are: profit  sharing portion, clear procedure, competitive costs, staff’s competencies, and prestige. The leading attributes  are non-interest profit sharing, ATM, call centre, image, Islamic ambiance, clean and comfortable office, location, product varieties, procedures, transaction costs, hospitality and fast serving time, secured transaction guarantee, and company’s social responsibility. Conceptual strategies in order to develop sharia banking in Indonesia are categorized as leading priority strategies, performance maintenance, low priority, and  elaboration.

The objective of this study is to identify the perception of atributive performance of syaria and conventional banking products considered by consumers prior tobecome costumers. Moreover, it is also aimed to analyze the comparison between the perception of attributive performance of Syaria and conventional banking products.The population are Bogor residents who have done financial transactions with both Syaria and conventional banks. The size of the sample is 100 respondents using Convenience Sampling technique. The data collection technique uses questionnaire which combines closed questions and open questions. Data are analyzed by non parametric comparison analysis. Based on data analysis, it shows that the perception of the community towards the attributive performance of Syaria banking products is in good category. However, there is no significant difference on the perception of the community towards the attributive performance of Syaria and conventional banking products.

The interest to continue study to higher education in high school students is formed by many factors. To name a few, first is the motivation to study, and the second is the parents’ social economy condition. The students with higher motivation are suspected to have bigger chance to continue study compared to students with lower motivation to study. This also works for the parents’ state of social economy. The research is conducted with 1.024 respondents of high school students in Bogor. To learn the influence of motivation and parents’ state of social economy in continuing study to higher education, logistic regression is used as research analysis method. The results show that motivation to study has significant influence on high school students’ interest to continue their study in Bogor. Formal education and parents’ average income do not influence the shaping of interest to continue study. The faculty of economy and management are discovered as most wanted program by high school students in Bogor.

Cash turn over, accounts receivable turn over, and inventory turn over have a strong. Three components  capital work can be managed in defferent ways to maximize profitability or to improve the growth in the company. The purpose of this study was to determine the influence of cash turnover on profitability of the company, how the receivables tunover on the profitability of the company, how the inventory turnover on the profitability of the company, how the cash turnover and account receivable turnover on the profitability of the company, how the cash turnover and inventory turnover on the profitability of the company, how the account receivable turnover and inventory turnover on the profitability of the company, how the cash turnover, account receivable turnover, and inventory turnover on the profitability at the company PT. Mayora Indah, Tbk, PT. Ultrajaya Milk Industry, Tbk, and PT. Delta jakarta, Tbk years 2010-2014. The method used is descriptive study, ratio analysis, and statical analysis. Based on the result of research can be concluded that the PT. Mayora Indah, Tbk, PT. Ultrajaya Milk Industry, Tbk, and PT. Delta jakarta, Tbk  cash turnover has a negative and significant effect on profitability of the company, account receivable turnover has a positive and significant impact on profitability of the company, inventory turnover has a positive and significant effect on profitability of the company, cash turnover and account receivable turnover that cash turnover has a negative and significant effect on profitability of the company and account receivable has a positive and significant impact on profitability of the company, cash turnover and inventory turnover that cash turnover has a negative and significant effect on profitability of the company and inventory turnover has a positive and significant effect on profitability of the company, account receivable turnover and inventory turnover that account receivable turnover has a positive and significant impact on profitability of the company and inventory turnover has a positive and significant effect on profitability of the company, and cash turnover, account receivable turnover, and inventory turnover simultaneously no significant  effect on profitability.

The implementation of ASEAN Economic Community 2015 is become high challenge for Indonesian SME’s as the   economic will be more competitive.  There are four main problem for Indonesia SME namely financing, management, marketing and regulation. Marketing is one of the main problem for SME to be survive on this business. This paper describe the current conditions on CV Jayanti Utama on facing competitors. With using qualitative method this paper describe on the problem on marketing quail eggs business in Bogor Area. The demand of quail eggs is very high around 12,5 million eggs per week and the farmers can only fulfills 10 percent for this demands. The company has not used this market opportunity as result of lack skill and knowledge.

This study is aimed at gathering information on profitability in trading, service and investment companies. The variables investigated and related to companies’ profitability are consisted of: working capital variable (X1), cash turnover (X2), and inventory turnover (X3) acting as independent variable and return on asset (ROA) as dependent variable (Y). The population in this research is companies running in trading, service and investments and are listed in Indonesia Stock Exchange (BEI) during the period of 2010-2014. Samples collection method is using purposive sampling technique for as much as 15 companies. The data used are secondary ones. The calculation and data analysis revealed by classic assumption tests show that research data are normally distributed, and there is not any multicollinearity issue, heteroscedasticity and autocorrelation problems are not occurred. Data test results show that working capital, cash turnover, and inventory turnover have  positive impacts  on return on assets (ROA). This is proven with the following regression equation : Y = 4,58 – 0,11 X1 + 0,01 X2 + 0,01 X3.

To encourage consumers to buy, a company is required to have good advantages in the field of promotion and defense strategies so that consumers will still have buying interest in purchasing and using the product provided. Promotion methods of Above the Line, Below the Line and Experiential Marketing can be factors to built consumers’ interest in buying the product. The purpose of this study were (1) to find out how the promotion above the line of the buying interest for cellular provider, (2) to find out how the promotion of below the line on the interest to buy a cellular provider Tri, (3) to asses how experiential marketing is influencing on Tri cellular provider buying interest and (4) to find out how the promotion above the line, below the line promotions and experiential marketing influence on Tri cellular provider buying interest. The numbers of respondents in this research were 100 respondents, drawn from the students of STIE Kesatuan Bogor. The research data was processed using SPSS, 2016. The results of this study are as follows: (1) Above the Line promotion has a positive and significant effect on the quality of consumer purchase interest in a cellular provider Tri with significant value of 0,000, (2) Below the Line promotion has a positive influence and yet no significant effect on buying interest consumers on a cellular provider Tri with significant value of 0.520, (3) Experimental Marketing has a positive and significant effect on consumer purchase interest in a cellular provider Tri with significant value of 0.000 , (4) the regression equation Y = - 0,135 + 0,311X1 + 0,042X2 + 0,255X3 + ERROR. This means that the independent variable on the Below the Line promotion has a positive but insignificant effect on the dependent variable on consumer interests to purchase. The value obtained with the highest index value of 3.75 and the lowest index value obtained with a value of 3.06.

This study aims to determine the behavior of modern retail consumers will use plastic bags in shopping at modern retail stores Indonesia. The second goal of this research is to know consumer perception of product and price from environmentally friendly shopping bag packaging product. The third objective is to know the business opportunity of environmentally friendly shopping bags. Samples were chosen using non-probability technique ie convenience sampling with sample size was 194 respondents. Data collection techniques used questionnaire instruments with data analysis techniques using descriptive data analysis and non-parametric paired sample comparison analysis methods. Based on the results of the analysis datadiketahui that consumer behavior is the respondents of this research is not or have not moved to take the initiative to carry their own shopping bags, when shopping at modern retail stores.

Brand reputation, is a brand that refers to a person to assume that such brand is good and reliable. Brand competence is the ability of product to solve problems faced by its customers, and meet their needs. Brand liking is a particular fondness of one party against another party because these parties find that the other party favorable and suitable. Purchase decision is the stage in the buyer's decision making process, where consumers actually buy the product. This study is to determine the effect of brand reputation, brand competence and brand liking, on purchasing decision of the consumers of motorcycle Yamaha V-Ixion. This research uses a survey approach to retrieve data using questionnaires with respondents of 100 consumers of motorcycle yamaha v-Ixion in Bogor. Based on the calculations, the table variable regression equation brand reputation 0.005 states that each additional values ​​in brand reputation will give rise to a score of 0.005. While the table variable regression equation brand competance 0.090 states that each additional values of variables brand competence will give rise to a score of 0.090. And table variable regression equation of brand liking of 0.531 states that each additional values of brand liking will give rise to a score of 0,531. From the analysis of determination test, brand reputation, brand competence and brand liking, on the purchasing decision is of 0.247, this indicates the relationship between the independent variables are brand reputation, brand competence, and the dependent variables purchasing decisions by 24.7%.

Profit in a company’s operation is an important element to ensure the survival of the company in the future. The company’s success can be measured from its ability in creating profits derived from committed financing, its competitiveness in the market, and its ability company to expand the business. The company’s ability to generate profits from its business activities is called profitability. The purpose of this research is to determine the effects of operating cycle and Cash Conversion Cycle on the Profitability of the company, respresented by ROA (return on asset). The study was conducted at PT. Indocement Tunggal Prakarsa, Tbk, PT. Semen Gresik (Persero), Tbk and PT. Holcim Indonesia, Tbk for ten years from 2005 to 2014. In this study, the data used are cash ratio, cash conversion cycle and the financial statement (balance sheet and income statement) PT. Indocement Tunggal Prakarsa, Tbk, PT. Semen Gresik (Persero), Tbk and PT. Holcim Indonesia, Tbk period 2005 to 2014. Analysis of the data used is the linear regression analysis and determination coefficient, T test and F test. The study conclude that the of operating cycle has partially significant effect on profitability of PT. Holcim Indonesia, Tbk , because Sig. 0,009 is less than the standard error or alpha (α) of 5%, the of cash conversion cycle has partially significant effect on profitability PT. Semen Gresik (Persero), Tbk , because Sig. 0,001 is less than the standard error or alpha (α) of 5%, and cash ratio and cash conversion cycle simultaneously have not significant effects on the PT. Indocement Tunggal Prakarsa, Tbk because Sig. 0,079 greater than the standard error or alpha (α) of 5%.

The exterior design of a building is part of the physical facilities that have a role in providing location and attracting consumers to come. It is instrumental in communicating information about what is in the building as well as establishing permanent advertisement for the consumer on overall image of a retail appearance. It is necessary to maintain the balance of the image formed on the outside of the building. Some components that can be defined for the interior are the aesthetics and design space. The purpose of doing this study is to determine the extent of the influence of Exterior Design, Interior Design and Atmosphere Store for Customer Satisfaction. Customer satisfaction means that the customers must have what they really want (want), when (when), and how they acquire it. This study uses a quantitative research approach, and the data are collected by setting the first draft as the variables associated derived from existing theories obtained by researchers and use questionnaires to measure variables. Survey method used for the sampling of the population and questionnaires as main data collection instrument. SPSS is used to analyze the descriptive statistics. The result shows that exterior design has a significance impact on customer satisfaction. The interior design has an influence on customer satisfaction. The atmosphere of the store has an influence on customer satisfaction, with the regression equation is Y (16 249) = X1 (0086) + X2 (-0048) + X3 (0665).

The study was based on a formulation of problems, namely are Operational Cost versus Operating Income (ROA), Non Performing Loan (NPL), Loan to Deposit Ratio (LDR) on Business Performance (ROA) at PT Bank Rakyat Indonesia (Persero) Tbk., PT Bank Negara Indonesia (Persero) Tbk., and Bank Mandiri (Persero) Tbk. The purpose of this research was to determine the effect of operational cost compared to Operating Income (ROA), Non Performing Loan (NPL), Loan to Deposit Ratio (LDR) on Business performance (ROA) at PT Bank Rakyat Indonesia (Persero) Tbk., PT Bank Negara Indonesia (Persero) Tbk,  and Bank Mandiri (Persero) Tbk.  The method used in this research is quantitative method. This method is used to predict the effect of one variable with another variable. In this study the variable X (Operating Expenses compared to Operating Income (ROA), Non Performing Loan (NPL), Loan to Deposit Ratio (LDR) are independent variables (free) and Y (Return On Asset) is the dependent variable (dependent). The data obtained was secondary, and to analyze the data, multiple regression analysis was used. During the observation period of the study showed that the data were normally distributed. Based on the test multicollinearity, heteroscedasticity test and autocorrelation test found no variable that deviates from the classical assumption tests, this shows that the available data are qualified to use a multiple linear regression model. Based on the results of the study it can be concluded that there is significant influence of operational costs when compared to Operating Income (ROA), Non Performing Loan (NPL), Loan to Deposit Ratio (LDR) PT Bank Rakyat Indonesia (Persero) Tbk., PT Bank Negara Indonesia (Persero ) Tbk, and Bank Mandiri (Persero) Tbk. with test results of multiple linear regression equation

Income is one important indicator to assess performance of a company. As the most liquid assets of the company, cash is important to measure the adequacy of the company's costs needed to repay debts and finance its activities. The purpose of this study was to determine the effect of cash on earnings, the influence of short-term debt on earnings growth, the influence of sales on profit growth, and how cash, short-term debt and the sales are affecting the profit growth in the company PT. Indocement Tunggal Prakasa. Tbk, PT. Mayora Indah. Tbk, and PT. Astra Otoparts. Tbk. The year of observation is of period 2005-2014, and types of data used are secondary data derived from the company's official website as well as the Indonesian Stock Exchange. The analytical method used in this study is regression analysis to find variables that have effects either partially or simultaneously. Based on the results of research conducted over a period of 10 years from 2005 to 2014, it can be concluded that the Treasury had no significant effect on earnings growth partially in PT Indocement single prakasa, PT Mayora Indah Tbk and PT Astra, short-term debt partially had not significant effect on profit growth PT Indocement PT Mayora and PT Astra. Sales had not partially significant effect on earnings growth at PT Indocemet Tunggal Tbk prakasa whereas in PT Mayora Indah Tbk and PT Astra Otoparts it had significantly affected on earnings growth.

The objectives of this research is to analyze the model of relationship between customer’s level of satisfaction and their loyalty to “roti unyil” and  to construct the strategic implication to improve this satisfaction and loyalty.The research was conducted in June 2017. The data were collected from 100 respondents and were analyzed using structural equation modeling (SEM) analysis and two-top boxes to measure customer satisfaction index. The results showed that contribution of customer’s satisfaction on customer’s loyalty was 0.49 and the most significant dimensions for customer’s satisfaction were human resources (0.40), promotion (0.15), and place (0.08). Most attributes had high customer satisfaction index, with parking access (56%) and viral marketing (59%) were the lowest ones